West Bridgewater, MA (BlackNews.com) - Existing hair brands have been adding more and more features to their wigs, weaves and extensions, in an attempt to deliver realism, especially at the hairline at the front. For instance fine baby hair, skin-colored plastic scalps, and more recently, lace fronts. But weave and hair extensions veteran Simi Belo was convinced that "less" really could mean "more", and that the key to realism lay in the removal of such features! So she cut and removed a small rectangular piece of hair and wig cap from the front of an old wig, creating a 'U'-shaped gap in the hairline in the process...and the revolutionary "SimiWeave(TM)" was born!

The SimiWeave(TM) looks like a full wig that someone has literally taken a bite out of! That "bite" or gap makes the world of difference when it comes to delivering realism. It allows you to bring out a tiny amount of your own hair, and create an authentic parting in your hairstyle that shows off your real scalp and roots. The resulting hairstyle looks completely real because all the hair appears to be growing out of your head! This is precisely why it is worn by many celebrity clients including US supermodels, singers and actresses...in complete secret and confidence!

The SimiWeave(TM) is available in the U.S. and Canada exclusively from the Especially Yours® catalog, websites and sales line (www.SimiWeave.com / www.EspeciallyYours.com and 1-800-939-9447). Women in Atlanta, Georgia can also arrange private consultations to see, try on, and buy the award-winning SimiWeave(TM) in real life, by emailing sales@simiweave.com It will also be showcased at many different events and exhibitions in Georgia and in other parts of the US: details will be available at www.SimiWeave.com and by emailing sales@simiweave.com.

To wear the SimiWeave(TM), simply pull back your own hair, leaving a tiny bit loose at the front (about the size of two fingers, that's all). Clip on your SimiWeave(TM), bringing that tiny bit of your own hair through the unique 'U'-shaped gap at the front. Part it and style for a realistic new look, in seconds!

Attention: U.S. Hair, Fashion, Lifestyle, Celebrity & Entertainment Reporters, Exclusive Feature Interview Opportunity: The Best For Celebrity Hair

>From London, UK, to Atlanta, GA: SIMI BELO

International Business Woman and Multiple Award Winning Inventor Will Give Your Readers, Viewers and Listeners the Latest, Healthiest, and Most Fun and Realistic Solution to Weaves and Wigs

The secret is out: Celebrities don't have that perfect coif or mane of hair without the help of hair extensions, weaves, wigs, and more. For decades hair stylists have been experimenting with textures, structure and style for their clients to have the much desired "perfect" hair. What they have come up with takes forever to put in and remove, and costs a bomb because you typically can't re-use the hair to have to pay for it each time.

Simi Belo (www.simibelo.com) found a great way of fusing the concept of traditional wigs, weaves and hair extensions and her international award winning "SimiWeave(TM)" (previously called "NewHair®") invention was born. (Belo has won 6 awards and was a finalist for 6 more including the International Business Woman of the Year, Top Ten British Women's Inventor, Black & Minority Ethnic Business of The Year and many more awards.) In the past few years women have witnessed the latest trend in natural looking add-on hair and how it has moved from weaves to hair extensions to lace front wigs. But for the non-celebrity, dishing out upwards of $1000 a month is just not conceivable.

So, Belo's invention is not only cost efficient, it's quick, fun and easy to wear too. Simply pull back your hair, leaving a tiny bit loose at the front, bring that through the unique gap in your SimiWeave(TM), part and style for fabulous, perfect, and (most important) naturally looking hair within seconds!

WHAT YOU WILL LEARN:

* The extreme value of the SimiWeave(TM) and how much time and money customers save instantly.

* How convenient, quick and easy it is to wear and manage. (Be careful ladies, your hair stylist will be upset with you...because of your less frequent visits!)

* How wearing NewHair® aids the healthy maintenance of your own natural hair.

For further information, photography, interviews, product samples, etc., please contact: Christine Smith (csmith@scdirect.com / 508-638-7020) or Simi Belo (simi@simiweave.com / 404-642-8032). For high res visuals visit our media room at www.EspeciallyYours.com/media

About Especially Yours®
Founded in 1993, Especially Yours® (www.EspeciallyYours.com), is the direct market leader in fashionable, versatile quality wigs, hair pieces, hair extensions and apparel for the fashion-conscious black woman. It publishes and distributes a free catalog every month to its database of 600,000+ African-American women across the U.S. and, in addition, sells its diverse array of products via its website and telephone 1-800-939-9447. Especially Yours® has dominated the market by consistently delivering contemporary hair designs and listening to the needs of its customers. Especially Yours® is one of the six divisions of Specialty Catalog Corp. (www.SCDirect.com), a company dedicated to pioneering new direct marketing products and services. Located in West Bridgewater, Massachusetts, SC Corp. is privately owned and employs over 200 people in the US, and 200 more at its UK division, Daxbourne International. Specialty Catalog's other divisions includes Paula Young® (www.PaulaYoung.com), offering fashion wigs and hair pieces to Caucasian women.